How it works
From discovery call to tests on your routes.
The homepage says it in three steps. This is the whole thing — what happens between the discovery call and mold tests flowing through your routes, phase by phase, with the numbers each phase is accountable to.
20 min
the protocol adds to a route stop
$10K–$50K
reactivation target, first 30–45 days
4–8
owner coaching calls, until verified
100%
of test revenue stays yours
Engagement structure and targets, each tied to the mechanism that produces it — never floated as guarantees.
The engagement
Five phases. The last one never ends.
- 1
Phase 1
Discovery call — modeled on your book
Twenty to thirty minutes, recorded. We model mold testing on your actual operation: account count, average ticket, routes, list size, sales motion. The output is a projection specific to your book, not a pitch deck.
If the math doesn't clear the bar for your market, we say so on the call. A discovery call that ends in a no is a good call.
- 2
Phase 2
Install — the service line, built into your operation
Technician training and certification. Your techs are already in the crawl space and the attic; the standardized air-and-surface sampling protocol adds about 20 minutes to a stop. We train it in the classroom and in the field, and no tech services a test until their supervised practice sample is signed off. Certification, not attendance.
Route-software integration. The service is built into FieldRoutes — or your comparable route-management platform — as a real service type: schedulable, quotable, trackable, and billable on the same auto-pay rails as everything else you sell. If it lives on sticky notes, it dies.
CSR and D2D scripts. Your office gets the phone scripts for booking, quoting, and results-pending follow-up, so an inbound mold question never creates chaos on the calendar. Your reps get the switch pitch, the rebuttals, and the price framing — installed through role-play, not handed over in a PDF.
Pricing and subscription structure. Recommended homeowner pricing in the $300–$900 band (about $650 average) positioned for your market, plus a subscription offer that bundles the mold check into your recurring plan — the mechanism that works against cancellations and switching.
- 3
Phase 3
Launch — the reactivation campaign
The service goes live with an announcement campaign to your existing and lapsed customers — email, text, and outbound-call scripts with a launch offer. It is structured to collect $10,000–$50,000 in the first 30–45 days, sized to your list, so the install pays for itself while the team ramps.
At the same time, techs begin offering tests on every route stop and reps begin attaching mold to new sales and switch pitches. Early friction gets fixed in the first weeks, because early friction is where adoption dies.
- 4
Phase 4
Verify — coaching until the numbers land
We stay through launch with 4–8 one-on-one owner coaching calls: launch, the day-30 cash review against the $10,000–$50,000 target, then biweekly to monthly. Every call opens on the same numbers you see — revenue against the target, attach rates, blockers, and the next lever.
The engagement isn't done when the training is delivered. It's done when the numbers are landing in the field.
- 5
Phase 5
Steady state — tests flow, positives are handled
Mold tests run through your routes as a permanent service line, and you keep 100% of the test revenue. New hires train on the same materials with the same certification gate, so the service survives staff turnover without anyone re-delivering anything.
About 1 in 5 tests comes back positive. When that happens, Mold Launch handles it: we place the homeowner with a vetted, separately licensed restoration partner and earn a disclosed referral fee of $500–$1,000 for managing the hand-off. You take $0 of that fee — deliberately. That is exactly why your customers trust the result, and why the negative results hold their value too.
Your team
What the install feels like, role by role.
A service line only sticks if every person who touches it comes out ahead. Here is what each seat on your team gets — and what each one is never asked to absorb.
The owner
You watch the numbers, not the homework. The 45-day calendar is set at kickoff, certification progress is visible without chasing anyone, and the 4–8 coaching calls open on revenue against the target — accounts, cash collected, attach rate, cancels. No new headaches is part of the spec.
The CSR / office manager
A clean workflow, not more chaos. Booking a mold test from an inbound call, adding it to an existing route stop, quoting the price, and the results-pending follow-up all run on clear phone scripts inside the route software they already use.
The technicians
Clear steps, and paid for the extra work. The sampling protocol adds about 20 minutes to a stop they were already making, with a laminated in-truck card and a 60-second homeowner explanation. Each tech is certified on a supervised practice sample before launch, and the per-test incentive is confirmed with the owner up front — techs adopt what pays.
The sales and D2D reps
A new reason to knock, and a knock competitors can't answer. Reps get the switch pitch, the rebuttal sheet, the commission math per mold-attached deal, and role-play blocks until the close passes — because the same doors close differently when you're the only truck on the street that tests for mold.
See where your book fits in this walkthrough.
The discovery call is phase one — twenty to thirty minutes, recorded, modeled on your actual accounts and routes. If the math doesn't clear the bar, we say so.