Done-with-you service-line installation
Add mold testing. Collect $10,000–$50,000 in the first 30–45 days.
Mold Launch installs the complete service line — technician training, FieldRoutes integration, door-to-door scripts, pricing, and the reactivation campaign that launches it — done with you, inside your existing routes and team.
Prefer to check the math first? Run it on your own book →
- Built for FieldRoutes operators
- You keep 100% of test revenue
- Compliant by design where states license mold work
Modeled first 30–45 days
$10K–$50K
cash collected from a reactivation campaign to your existing book
- Reactivation offers sent
- your list
- Average homeowner test
- ~$650
- Added lifetime value / account
- +$300
A projection from the engagement structure, sized to your book on the call.
+$300
lifetime value per customer
$10K–$50K
reactivation-campaign target, first 30–45 days
1 in 5
tests come back positive
$650
average homeowner test ($300–$900 band)
Engagement targets and model figures, each tied to the mechanism that produces it — never floated as guarantees.
The window
Mosquito control became table stakes. Mold testing is next.
Pest control has absorbed once-novel services into the standard bundle over and over — termite, mosquito, tick, rodent, bed bugs. Each started as a specialty upsell and became table stakes.
Mold testing is at the front of the same curve. It is low-cost to fulfill — your techs are already in the crawl space, and the protocol adds about 20 minutes to a stop — and almost nobody offers it yet. Our read of the market: meaningful competitor adoption within roughly 12 months.
The question is whether you're first in your market or fourth.
What gets installed
The whole system, into your operation. Nothing left as homework.
Technician training and sampling protocol
Your techs are already in the crawl space. A standardized air-and-surface protocol adds about 20 minutes to a stop — trained in classroom and in the field, certified before launch.
Built into FieldRoutes (or your route software)
Schedulable, quotable, trackable, and billable on the same auto-pay rails as everything else you sell. The service lives in your real workflow, not a binder.
D2D and inside sales scripts
The switch pitch, the rebuttals, and the price framing — installed through role-play with your reps and your CSRs, built for opening doors and moving competitor accounts.
Pricing and subscription structure
Recommended homeowner pricing ($300–$900 band, about $650 average) and a subscription offer designed against cancellations and switching.
The reactivation launch campaign
An announcement campaign to your existing and past customers, structured to collect $10,000–$50,000 in the first 30–45 days so the install pays for itself while the team ramps.
4–8 owner coaching calls, until it's verified
We stay through launch — one-on-one owner calls plus tech and rep Q&A until the training runs in the field and the numbers land.
Why it works
Seven ways one service line moves the numbers you already track.
01
Cancels drop when you're not interchangeable.
02
About +$300 in lifetime value per customer.
03
A new reason to open, and a new reason to close.
04
A knock your competitors can't answer.
05
Own the category locally before it's table stakes.
06
Your customers trust the result because you don't profit from it.
07
Proof, not hype.
08
Your book, your numbers.
Accounts × $300, plus the reactivation projection for your list size. Run it yourself in two minutes.
Is this you
Built for operators ready to install, not shop.
A strong fit if
- You run routes on FieldRoutes (or a comparable route-management platform).
- You have a technician team already in homes, and ideally a sales or D2D motion.
- You care about retention, differentiation, and lifetime value — not just holding steady.
- You want to own a new category locally before competitors adopt it.
Probably not yet if
- You want a remediation business — we install testing, we don't remove mold.
- You're looking for a lead-gen contract with no change to how the team sells.
- You want a tool to hand off — this is a done-with-you install, with coaching.
Proof, not hype
You take no cut of restoration referrals. Deliberately.
Florida and Texas legally separate assessors from remediators
Where states license mold work, regulators already prohibit the same party from testing and remediating the same job — New York and Maryland run similar rules. Our structure is that rule, by design: you test impartially, separately licensed partners remediate. Licensing guidance for your state is part of onboarding.
The referral economics, out in the open
About 1 in 5 tests comes back positive. When that happens, Mold Launch places the homeowner with a vetted restoration partner and earns a disclosed referral fee of $500–$1,000 for managing the hand-off. Your company takes $0 — deliberately — which is exactly why your customers trust the result.
Positives are positives
We test to a real standard and never optimize for positive results. The other four homeowners bought a straight answer, and straight answers are why the subscription holds.
How it runs
Three steps, and the third one is verified.
1
Book the discovery call
Twenty to thirty minutes, recorded. We model mold testing on your actual book — accounts, average ticket, routes. If the math doesn't clear the bar for your market, we'll say so.
2
We install the service line
Tech training, route-software integration, sales scripts, pricing and subscription structure — done with you, not handed to you.
3
Launch, then verify
The reactivation campaign runs against the $10,000–$50,000 / 30–45 day target, with 4–8 owner coaching calls until the numbers land in the field.
Straight answers
The questions owners ask first.
Is my team equipped to actually collect a mold sample?
Yes. Your techs are already in the crawl space and the attic. The standardized air-and-surface protocol adds about 20 minutes to a stop, and we train it in the classroom and in the field, then certify each tech before launch.
Do I need a license to offer mold testing?
It depends on your state — some (Florida, Texas, New York, Maryland) license mold assessment specifically. Our model separates testing from remediation by design, which is the direction those rules already point. Licensing guidance for your market is part of onboarding.
What does it cost, and what's the return?
The install is a one-time build-out fee, with optional ongoing customer-acquisition support after launch. Rather than quote a number cold, we model it against your actual book on the discovery call — accounts, average ticket, and list size — so you see the return before you commit.
What happens when a test comes back positive?
About one in five does. Mold Launch manages the hand-off to a vetted, separately licensed restoration partner and earns a disclosed referral fee of $500–$1,000. Your company takes no cut — deliberately — which is what keeps the result impartial and trusted by the homeowner.
I don't use FieldRoutes. Can this still work?
In most cases, yes. We build mold testing into FieldRoutes natively, and the same install pattern applies to comparable route-management platforms. Bring your setup to the call and we'll confirm fit.
How long until it's live and producing revenue?
The reactivation launch campaign is structured to collect $10,000–$50,000 in the first 30–45 days, so the install pays for itself while the team ramps. We stay through launch with 4–8 owner coaching calls until the numbers land.
Own mold testing before it's table stakes.
A twenty-to-thirty-minute call tells you whether the numbers fit your operation. Recorded, unhurried, and specific to your book.